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Right information to check on the clothing industry

What is the best way to present complex information so that it is easy to absorb? This was Semcon’s assignment when the Clean Clothes Campaign wanted to launch a new website. The goal was to help journalists and consumers easily understand which clothing brands pay their employees a living wage. The project was carried out as part of Semcon’s CSR programme.

CustomerClean Clothes


CompetencesDesign & User Experience


The Clean Clothes Campaign has developed a new tool, Fashion Checker, which collects the information that clothing companies publish about the wages they pay their employees. And of the companies surveyed, as many as 93 per cent don’t pay wages people can live on.

Finding out what the users think

Semcon was brought in to help the Clean Clothes Campaign in the area of UX – user experience. This was done through user research, that is, information about how the users think and act. Usability testing was then conducted to see how the information could be presented in the best possible way.

The research part was conducted through interviews with both consumers and journalists. We asked questions about things such as purchasing behaviour, information evaluation and what information was most important for them.

– Aili Larusson, UX designer at Semcon

Right infographics and texts

The next step was to test different infographics and texts to see what the test subjects understood, how they perceived and interpreted the information, and which variant was best. The goal was to make sure the tool was easy to use and had relevant information.

Semcon’s CSR programme

Semcon’s part in the project was conducted as part of the company’s CSR programme. CSR stands for Corporate Social Responsibility and, as part of the programme, Semcon allocates 2,000 hours per year for employees to personally engage in various types of social sustainability activities supporting the 17 Global Sustainability Goals set by the UN.

What is a living wage?

According to the UN, earning a living wage, i.e. a wage that a person can live on, is a human right. This means a wage that is sufficient to provide a decent standard of living for a worker and their family. Among other things, it needs to be enough to pay for food, water, housing, education, health care and clothing. In many countries, however, the minimum wage does not equal a living wage.

Contact us

Anette Norén, Semcon

Anette Norén

Business Manager Design