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New app for Swedish Rescue Mission’s social supermarket

Reduced food waste and affordable groceries for low-income households. When Rescue Mission’s MatRätt supermarket opened up in Gothenburg they turned to Semcon for help to reduce queues and crowding outside the shop. The solution is an app which, for example, help with appointment bookings for the customers.



CompetencesDigital ExperienceDesign & User Experience


MatRätt in Gothenburg, Sweden, is what is known as a social supermarket. In addition to selling leftover food that the shop receives from other supermarkets and wholesalers, the initiative also fights food poverty and offers job training. Everyone is welcome to shop at MatRätt, but there is a special membership category for very low-income customers which gives an additional discount on groceries.

Big difference thanks to the app

The shop has up to 300 customers every day, which means that people may often have to wait a long time in line outside before being admitted. After the launch of the new app, MatRätt quickly noticed that there was less crowding outside the shop. In a short amount of time, almost 1000 people registered as users in the app. "The collaboration with Semcon is the start of a continued development together. The result of our application MatRätt is exactly what we wanted. The team from Semcon has listened, asked the right questions and seen our needs. We could not have wished for a better collaboration." says Ida-Lina Frisell, Shop Manager at MatRätt. The majority of MatRätt’s customers are people who live in an already vulnerable situation and having to stand in line for several hours outside the store, especially during the pandemic, becomes an extra stressful moment. Therefore, MatRätt wanted to give customers the opportunity to plan their visit.

Digital solution focusing on the people

MatRätt was therefore looking for help to reduce the queues outside the supermarket. This is where Semcon comes in as partner. "The entire project is based on what the customers and the shop need and how we can improve the situation using a digital solution. It is important when you're working with digital solutions that they are based on human needs and behaviours and not only developed for the technology itself." says Jenny Lundblad, Project Manager at Semcon. The app will contain a digital booking system. There will also be the option for members to keep their digital membership card in the app, which is now available for both iOS and Android.

Semcon’s delivery in the project:

  • UX design

  • System development

  • Project management

  • Service design

Part of CSR Program

The project is being co-funded through Semcon’s CSR programme. CSR stands for Corporate Social Responsibility and, as part of the programme, Semcon allocates 2,000 hours per year for employees to personally engage in various types of social sustainability activities supporting the 17 Global Sustainability Goals set by the UN.

Find out more about Semcon’s digital offerings

Find out more about Semcon’s CSR programme

Find out more about The Rescue Mission

Contact us to discuss digital solutions

Anette Norén, Semcon

Anette Norén

Business Manager Design